Key Stage 4
Students who choose Business Studies at KS4 learn finance, how businesses function and the roles of employees within organisations.
Students study the OCR Cambridge National in Enterprise and Marketing. The course allows students to develop applied knowledge and practical skills which will prepare students for further study and the world of work.
All students will study three mandatory topics: enterprise and marketing concepts; design a business proposal; market and pitch a business proposal.
The first topic (R064) underpins the wider learning in this qualification. Students develop essential knowledge and understanding of enterprise and marketing concepts, which can be applied to the other units within the qualification. Through the first topic students understand the main activities that will need to happen to support a start-up business, and what the key factors are to consider when starting up a business. This topic will be assessed in January of Year 11.
In the second topic (R065), students develop the skills to design a business proposal to meet a specific business challenge. They will identify a customer profile for a specific product, complete market research to generate product design ideas, and use financial calculations to propose a pricing strategy and determine the viability of their product proposal. This topic will start in Year 10 and students will complete this in the first term of Year 11.
Students will continue with the second topics coursework. Clear deadlines will have been set for students that must be followed. The knowledge and skills developed by completing this unit will assist students in the third topic of this qualification.
In the third topic (R066), students develop the skills to create a brand identity and promotional plan for their specific business product proposal developed in the second topic. They will develop pitching skills in order to pitch their business proposal to an external audience. Finally, they will review their pitching skills and business proposal using their learning, self-assessment and feedback gathered. The knowledge and skills developed by completing this topic will be transferable to further, related learning in areas such as enterprise, marketing or business.
Cambridge Nationals Enterprise and Marketing Level 1/2 Certificate - J819
R064 (50% exam - externally assessed) and R065 and R066 which are both internally assessed units which are 25% each.